Boycott Nike poster
BoycottNike poster | #DontDoIt #BlacklivesMatter #JustDontDoIt |
Nike is faced a social media firestorm over its Law Enforcement Appreciation Day promotion, which offered 30% discounts to police officers and other law enforcement personnel at Nike stores. The May 13 promotion—publicized with flyers and social media postings aimed at law enforcement—coincided with “National Police Week,” an annual US event honoring law enforcement officers.
But the timing of the event—which appears to be coincidental, and was scheduled months ago—raised hackles in the wake of a recent spate of police-involved deaths of black civilians in Baltimore, North Charleston, Ferguson, Cleveland, and other US cities. Madison, Wisconsin officials announced on May 13 that the police officer who fatally shot 19-year-old Tony Robinson, an unarmed black teen, would not face criminal charges.
Much of the backlash took place on Twitter’s #blacklivesmatter hashtag. Many users noted the importance of the black community as the source of some of Nike’s biggest fans. This poster was my response and commentary about the issue.